NEW OPPORTUNITIES

RUSSIAN SECURITY MARKET TO COME BACK

The economic crisis in Russia has affected many segments of its physical security market. This is mainly due to the fact that the security market is closely connected with sectors such as construction, oil & gas as well as the private and commercial sector. However, according to Frost & Sullivan study, as the economy recovers…

• The public sector will be the greatest contributor to the growth of the physical security market in Russia, starting in 2009 and going into 2010., this will continue in the future thanks to the increasing number of federal, commercial, and oil and gas projects.
• Video surveillance and access control are the most dynamic segments of the Russian electronic security market, with compound annual growth rates (CAGR) of 13 percent and 7 percent, respectively, over the period from 2008 to 2012.
• Part of the recovery of the Russian security market is driven by booming investments for the 2014 Winter Olympic Games in Sochi.
• On top of these 'one-off' investments, there is also the ongoing need for the replacement of older electronic security equipment for the many State-owned Russian conglomerates.
• The economic recovery in many Asian Pacific countries and stronger ties between Russia and China are pointing toward a strong recovery of economic activity in Russia. Companies need to position themselves ahead of the curve in order to take advantage of the huge potential of the Russian security market.

BENEFIT FROM OUTSTANDING ADVANTAGES OF THE FORUM

• Present your novelties in the ideal business environment: let your products be seen, tested and ordered by the best market players;
• Get to know your market from inside out: communicate with potential partners in the framework of business program;
• Train your agents and distributors,
• Meet relevant clients and end-users of your products (banks, retail trade, transport or construction organizations) and find out their needs;
• Steal a march on the competition;
• Save your time and get all you need to stay in touch with global security trends, developments, offers and services!

• The best time: February as a beginning of a new business cycle;

• A privileged location in the best exhibition venue in Eastern Europe: due to its infrastructure, logistics possibilities, meeting points the time at Forum is devoted exclusively to business but not problems solving;

• Most attended b2b security event in Russia: 15 000 unique trade visitors (2010)

• Looking for new customers? At Forum they come looking for you. A database of potential visitors - 50 000 buyers and end users - has been enhanced and updated;

• SST is endorsed and supported by over 20 international and national agencies:  Small and Medium Business Administration (Korea); Taiwan External Trade Development Council – Taitra (Taiwan); Committee of State Duma of the Federal Assembly of the Russian Federation for Security; Security Council of the Russian Federation, etc.;  

• Strong conference program helps sharpen your market intelligence or even open new markets;

• Innovative business generating tools: on-line activities with opportunities to make prearranged meetings with buyers (Smart Event), face-to-face marketing (buyer program and matchmaking);

• A specially designed package offers are aimed at reducing both clients’ costs and headaches, and increase exhibiting experience due to highly professional matchmaking service, logistics assistance, catering service, available lounge facilities, promotion tips and marketing bonuses. All our customers need is to come to the show, devote themselves to business contacts and enjoy the benefits of the show!

• Reed Exhibitions has been so far for over 5 years a co-organizer of InfoSecurity Russia, the only specialized exhibition for the IT industry in Russia. Having experience and expertise in this area, we can offer IT companies advantageous solutions as participation in one of the Forum’s main section - IT solutions for security market and Information Security Day at SST Forum.