11/17/2009 | RX

 

Reed Exhibitions in Russia is not only SST Forum, but some other specialized B2B events - leaders in their own markets.

 

XVI InterCHARM – the number one perfumery & cosmetics exhibition in Eastern and Central Europe – hosted 760 exhibitors and 1700 brands from 24 countries on October, 28-31 in Crocus Expo exhibition centre (Moscow).  

For many years InterCHARM serves as an entrance gate for international companies looking for business opportunities in Eastern Europe. In 2009 some 300 InterCHARM exhibitors were international players, looking for the rapid development on the Russian market.

This year the show welcomed 48 500 unique professional visitors – this became the reality due to the right accent on visitor promotion policy. Among marketing instruments this year were Marketing request book which presented information on foreign exhibitors and let national distributors overview international participants  and their offers in advance; online-registration with allowed to attend the show with a discount; special discounts for tickets to some trade press subscribers, and others.

 

The next Reed Exhibitions Russia beauty event INTERCHARM professional will run on April 22-24, 2010.

 

 

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